You have decided to invest in professional brand design. That is a big step, and the work you do before your project begins can make a real difference in the outcome.
Here is how to prepare:
Gather inspiration Start a folder of brands, websites, packaging, and visuals you love. You do not need to know why you like them. Just collect what catches your eye. This gives your designer a clear window into your aesthetic preferences.
Get clear on your audience Who are you trying to reach? What do they value? Where do they spend time online? The more specific you can be, the more targeted your brand will feel.
Know your differentiators What makes you different from everyone else offering something similar? This does not have to be revolutionary. Sometimes it is your process, your personality, or your specific niche.
Define your budget and timeline Honest conversations about budget help your designer scope the project appropriately. And knowing your timeline ensures everything stays on track.
Be open to the process Great brand design is collaborative. Come with ideas, but also come with flexibility. The best results happen when there is trust between client and designer.
At Hanami Studios, we guide you through all of this during our discovery phase. You will never feel lost or unprepared.